The landscape of college athletics continues to shift rapidly, and Washington State must stay ahead of the curve. As student‑athlete opportunities expand through Name, Image & Likeness (NIL), WSU is committed to providing a competitive, supportive environment that empowers our athletes to thrive on the field, in the classroom, and in their personal brand development.
Welcome to Rally Your Region.
NIL plays a critical role in attracting, retaining, and elevating the student‑athletes who represent Washington State University. Through Rally Your Region, Cougs across the state, and beyond, can come together to strengthen NIL resources for WSU Football and help keep our program competitive in a changing era of college athletics.
Friendly Competition. Real Impact.
Rally Your Region is a crowdfunding challenge built on something Cougs know well: competition.
Our ambitious goal is to raise $2.5 million in 2026, and we’re making that goal tangible by tapping into regional Coug pride. Washington State has been divided into four regions, with an additional Out-of-State region, creating five teams within Coug Nation. Each region has its own fundraising target, and the race is on to see who can hit their goal first.
As regions advance in the competition, they’ll unlock matching opportunities that amplify the value of every gift.
By supporting Rally Your Region, you are not only backing today’s players, but helping build the foundation that will attract tomorrow’s. Your investment supports NIL initiatives that enhance the student‑athlete experience and ensure Washington State remains a strong contender on the national stage. No matter where you live, your support matters. When Cougs rally their regions, we create powerful momentum that fuels WSU Football today and secures its future.
Please note: Contributions to NIL do not apply to Cougar Athletic Fund membership requirements or priority seating/parking benefits.
